It takes a lot to run the world’s largest company, including getting up early. Did you know that Apple CEO Tim Cook wakes up before dawn and starts his work by reading hundreds of emails with customer reviews? In general, Cook is known for his stealth, but in a few years, with his own words, one can draw up a typical daily routine:
Tim Cook usually wakes up at 3:45 a.m. He said he had the freedom to spend his time as he saw fit. I can control the morning better than the evening and the whole day. Things happen during the day that drive you off course», he told the Australian Financial Review in 2021. «Morning belongs to you. Or should I say early morning belongs to you».
Tim Cook spends about an hour reading his email after waking up. He reads hundreds of emails a day. In 2014, Cook told ABC News that he receives 700 or 800 e-mails a day and reads «most of them», including customer feedback. The staff also encountered Cook’s morning e-mails. «Tim wakes up very early and is quite capable of expecting you to answer before sunrise», – said Insider one of the sources in 2014.
Apple’s CEO attends the gym around 5:00 AM a few days a week. In 2014, The Wall Street Journal reported that Cook did not play sports on the Apple campus, preferring a gym where he was less likely to run into his employees.
After training, Cook heads to Starbucks. There he reads the emails again. It is unclear whether Cooke eats breakfast regularly, but during an interview with The New York Times in 2017, he revealed that he prefers egg whites, sugar-free cereals, unsweetened almond milk and bacon for breakfast.
It is known that Tim Cook tirelessly asks staff at meetings that can last for hours. A 2014 WSJ article reported that Cook’s weekly workshops could last five to six hours and that he was known for cruelly interrogating staff. Staff also say that he has no problem sitting in silence until he receives a suitable answer. As a result, journalists said, staff learned to be prepared for meetings as if they were exams.
He usually dines at Apple’s cafeteria. During the day he eats with energy bars, and prefers chicken and rice for lunch. Cook is known to dine in the cafeteria with his staff, unlike his predecessor, Steve Jobs, who usually dined separately and usually in the company of the head of the design department, Jonathan Ive.
Cook works long hours at the office. He’s one of the last to leave the office. When Cook was CEO, he was known to come into the office one of the first and leave one of the last.
The rest of Cook’s life is largely covered with mystery. It is known that hobbies are cycling and climbing. It was reported that Yosemite and Zion National Parks were his favorite places of recreation. He also periodically rests at the Canyon Ranch in Arizona, where he is kept apart: he often dines alone and reads something on his iPad.
